cover

Cookie Math

How does a small business make money?
~~Let's say~~ you wake up one morning and decide: I'm going to start a bakery. You love making cookies, and people keep

Let's say you wake up one morning and decide: I'm going to start a bakery. You love making cookies, and people keep saying yours are the best they've ever tasted. But wanting to run a bakery and actually making money from it? Those are two completely different puzzles.

First, you need money to get started โ€” this is called ++capital++. You buy an oven, rent a tiny shop space, purchase flo

First, you need money to get started โ€” this is called capital. You buy an oven, rent a tiny shop space, purchase flour and sugar and chocolate chips. Let's say all of that costs you $5,000. That money goes OUT before a single cookie is sold. You're $5,000 in the hole on day one.

Now you bake. **Each batch of cookies costs you about $2** in ingredients and electricity. You bake ten batches โ€” that's

Now you bake. Each batch of cookies costs you about $2 in ingredients and electricity. You bake ten batches โ€” that's $20 more out of your pocket. You arrange the cookies in your shop window and put up a sign: Fresh cookies, $5 a batch. The question is: will anyone buy them?

A customer walks in, smells the cookies, and buys a batch for $5. You just made your first revenue โ€” money coming IN fro

A customer walks in, smells the cookies, and buys a batch for $5. You just made your first revenue โ€” money coming IN from a sale. But hold on: that batch cost you $2 to make, so you only keep $3. That $3 is called profit per batch. It's the difference between what you earned and what you spent.

If you sell one batch a day, you make **$3 profit a day**. That's $90 a month. But remember โ€” you spent $5,000 to start

If you sell one batch a day, you make $3 profit a day. That's $90 a month. But remember โ€” you spent $5,000 to start the bakery. At $90 a month, it would take you 55 months to earn back that initial investment. That's four and a half years of selling one batch a day before you're even breaking even.

So you get creative. You bake more batches each day. You add muffins and brownies โ€” different products mean different cu

So you get creative. You bake more batches each day. You add muffins and brownies โ€” different products mean different customers. You tell your friends, who tell their friends. You set up a little sign on the sidewalk. Suddenly you're selling ten batches a day instead of one. That's $30 profit a day, $900 a month. Now you'll break even in six months instead of years.

Once you've earned back that first $5,000, **every dollar of profit after that is money you get to keep** โ€” or reinvest.

Once you've earned back that first $5,000, every dollar of profit after that is money you get to keep โ€” or reinvest. Maybe you hire someone to help bake so you can open earlier. Maybe you buy better ingredients so people come back more often. Every choice is a trade-off: spend now to earn more later, or pocket the money today?

That's how a small business makes money: it **earns more than it spends**, one batch of cookies at a time, until those s

That's how a small business makes money: it earns more than it spends, one batch of cookies at a time, until those small profits stack up. Some months are amazing. Some months the oven breaks or fewer people walk by. But if you keep your costs lower than your revenue, the bakery survives โ€” and eventually, it thrives.

How was this book?

A Wonderleaf Book

Cookie Math

โ€” How does a small business make money? โ€”

Wonderleaf Editions
โ€” ex libris โ€”
A Wonderleaf Book

Cookie Math

How does a small business make money?

Wonderleaf Editions ยท MMXXVI
Scene 1
~~Let's say~~ you wake up one morning and decide: I'm going to start a bakery. You love making cookies, and people keep
Cookie Math2
Scene 1

Let's say you wake up one morning and decide: I'm going to start a bakery. You love making cookies, and people keep saying yours are the best they've ever tasted. But wanting to run a bakery and actually making money from it? Those are two completely different puzzles.

3Cookie Math
Scene 2
First, you need money to get started โ€” this is called ++capital++. You buy an oven, rent a tiny shop space, purchase flo
Cookie Math4
Scene 2

First, you need money to get started โ€” this is called capital. You buy an oven, rent a tiny shop space, purchase flour and sugar and chocolate chips. Let's say all of that costs you $5,000. That money goes OUT before a single cookie is sold. You're $5,000 in the hole on day one.

5Cookie Math
Scene 3
Now you bake. **Each batch of cookies costs you about $2** in ingredients and electricity. You bake ten batches โ€” that's
Cookie Math6
Scene 3

Now you bake. Each batch of cookies costs you about $2 in ingredients and electricity. You bake ten batches โ€” that's $20 more out of your pocket. You arrange the cookies in your shop window and put up a sign: Fresh cookies, $5 a batch. The question is: will anyone buy them?

7Cookie Math
Scene 4
A customer walks in, smells the cookies, and buys a batch for $5. You just made your first revenue โ€” money coming IN fro
Cookie Math8
Scene 4

A customer walks in, smells the cookies, and buys a batch for $5. You just made your first revenue โ€” money coming IN from a sale. But hold on: that batch cost you $2 to make, so you only keep $3. That $3 is called profit per batch. It's the difference between what you earned and what you spent.

9Cookie Math
Scene 5
If you sell one batch a day, you make **$3 profit a day**. That's $90 a month. But remember โ€” you spent $5,000 to start
Cookie Math10
Scene 5

If you sell one batch a day, you make $3 profit a day. That's $90 a month. But remember โ€” you spent $5,000 to start the bakery. At $90 a month, it would take you 55 months to earn back that initial investment. That's four and a half years of selling one batch a day before you're even breaking even.

11Cookie Math
Scene 6
So you get creative. You bake more batches each day. You add muffins and brownies โ€” different products mean different cu
Cookie Math12
Scene 6

So you get creative. You bake more batches each day. You add muffins and brownies โ€” different products mean different customers. You tell your friends, who tell their friends. You set up a little sign on the sidewalk. Suddenly you're selling ten batches a day instead of one. That's $30 profit a day, $900 a month. Now you'll break even in six months instead of years.

13Cookie Math
Scene 7
Once you've earned back that first $5,000, **every dollar of profit after that is money you get to keep** โ€” or reinvest.
Cookie Math14
Scene 7

Once you've earned back that first $5,000, every dollar of profit after that is money you get to keep โ€” or reinvest. Maybe you hire someone to help bake so you can open earlier. Maybe you buy better ingredients so people come back more often. Every choice is a trade-off: spend now to earn more later, or pocket the money today?

15Cookie Math
Scene 8
That's how a small business makes money: it **earns more than it spends**, one batch of cookies at a time, until those s
Cookie Math16
Scene 8

That's how a small business makes money: it earns more than it spends, one batch of cookies at a time, until those small profits stack up. Some months are amazing. Some months the oven breaks or fewer people walk by. But if you keep your costs lower than your revenue, the bakery survives โ€” and eventually, it thrives.

17Cookie Math

~ finis ~

Tiny picture books for big little questions.

โ€” a small constellation of questions โ€”
โœฆWonderleaf
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