What is a sale and why do stores have them?
The Sale Secret
What is a sale and why do stores have them?
You walk into a store and see a huge sign: "50% OFF!" Your heart does a little flip. Why does that feel so exciting? And why would a store ever charge you less money? Let's follow the secret life of a sale.
Every item in a store has a regular price—the amount the store wants to charge. But here's the thing: stores don't just want your money once. They want you to come back again and again. A sale is a special deal where they lower the price temporarily, like rolling out a welcome mat made of discounts.
